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Question1: You want to run an app install campaign for one of your clients.They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.Which bidding strategy should you optimize for?Choose only ONE best answer.
Question2: A car dealership wants you to promote specific cars that have not been doing well.Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.Your client would also like for you to create a lead ad from the people who've seen the video.What kind of audiences do you need in order to achieve your client's request?Choose only ONE best answer.
Question3: You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.What strategies should you follow?Select two that apply.Choose ALL answers that apply.
Question4: You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?Choose only ONE best answer.
Question5: A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.You've done your research and came up with two core/saved audiences:Audience #1- Age below 20 years- Interest: fashion and 3 specific high-end fashion brands- Education: Master Degree Completion and College CompletionAudience #2- Age below 20 years- Interest: fashion and 2 specific high-end fashion brands- Education: College CompletionHowever, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.What are some actions you can do to fix the audience overlap?Select two options that apply.Choose ALL answers that apply.
Question6: Your client is running a marketing campaign both on TV, Facebook, and Instagram.They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.They also want delivery recommendations to optimize the impact that the campaign is having.What is the best measurement solution for this?Choose only ONE best answer.
Question7: You've been working on a reach and frequency campaign for your client.You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.How can you fix this?Choose only ONE best answer.
Question8: Two ad sets within your brand campaign are not responding well.The campaign has the following details:* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.* Target: 34-55 Male Executives.* Asset: 5 images that will be delivered sequentially.* Ad Type: Auction on Instagram.What change should you make for the campaign to deliver the objective?Select all that apply.Choose ALL answers that apply.
Question9: You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.You need to better understand the behaviors, demographics, and investigate several audiences for your client.Which audiences do you analyze in Audience Insights?Select all that apply.Choose ALL answers that apply.
Question10: You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.How do you build this audience?Choose only ONE best answer.
Question11: What is the biggest difference between doing a 1% versus a 6% similar audience?Choose only ONE best answer.
Question12: What is the benefit of setting bid caps for your campaigns?Choose only ONE best answer.
Question13: Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?Choose ALL answers that apply.
Question14: Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?Select all that apply.Choose ALL answers that apply.
Question15: Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:* Optimization goal for impressions* Optimization goal for video viewsSo you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.How does the eCPM calculation differ within both campaigns?Select all that apply.Choose ALL answers that apply.
Question16: Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.What manual placement should you select for the campaign?Select two of the following options:Choose ALL answers that apply.
Question17: Your client has multiple locations for his/her business in 5 countries.They want to have localized content for each country, as all 5 countries speak different languages.What solution do you give to your client?Choose only ONE best answer.
Question18: You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.Here is a list of events you need to register:1. When users open the mobile app.2. When users add a credit card.3. When users send to print their images.4. When users watch the video explaining how the app works.What events should you install on the mobile app in order to build re-marketing campaigns?Choose only ONE best answer.
Question19: A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.What are recommendations you make in order to optimize the landing page?(Select all that apply)Choose ALL answers that apply.
Question20: How are budgets different than account spending limits?(Select all that apply)Choose ALL answers that apply.
Question21: What are the different placements you can select in a campaign?Select all that apply.Choose ALL answers that apply.
Question22: Which of the following categories can be blocked on In-Stream Video ads?Select 3 that apply.Choose ALL answers that apply.
Question23: You are running a video campaign for your client. The video has the following characteristics:* Video has a length of 4 minutes* The video has subtitles* The video has influencers utilizing the product after 30 seconds in the video* The video requires music in the first 10 secondsWhat changes would you suggest your client to make?(Select three that apply)Choose ALL answers that apply.
Question24: You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.How should your community manager proceed?Choose only ONE best answer.
Question25: What are the different audiences you can analyze with Audience Insights?(Select all that apply)Choose ALL answers that apply.
Question26: A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.Which troubleshooting task should be used to fix the problem?Choose only ONE best answer.
Question27: You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?Choose only ONE best answer.
Question28: After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.From the 64 people that bought the smartwatch, 50% are paying the monthly fee.On average people pay the monthly fee for 12 months.What is the ROAS for this campaign so far?Choose only ONE best answer.
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Question30: Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.Which digital assets can be used as seed audiences for this task?Select all that apply.Choose ALL answers that apply.
Question31: Your client launched a product two years ago, and it did very well with the young generation.As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.How would you estimate this cost?Choose only ONE best answer.
Question32: You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.How could you use Facebook Pixel to categorize each blog post?Choose only ONE best answer.
Question33: You want to give an agency access to your Business Manager. How should you add your partner?Choose only ONE best answer.
Question34: You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:You have two images running within same ad set with high CTRYou've set up Facebook, Instagram, and Messenger as your placementYou have a total budget of $10,000 for a 4 week campaignYou've spent a total of $4,834.73 in the past 3 weeksInstagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?(Select the two best options)Choose ALL answers that apply.
Question35: What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?Select all that apply.Choose ALL answers that apply.
Question36: You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.What audiences do you need to achieve this goal?Choose only ONE best answer.
Question37: You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?(Select 3 that apply.)Choose ALL answers that apply.
Question38: You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:* View insights* See who published as in the Page* Send messages as the Page* Publish and manage jobs* Remove and ban people from the PageWhich role should you assign your social media manager in your Fan Page?Choose only ONE best answer.
Question39: What roles within your Business Manager can view insights for your Page in Audience Insights?(Select all that apply)Choose ALL answers that apply.
Question40: What strategies should you follow to accomplish your customer's goals?Choose only ONE best answer.
Question41: You are planning the launch of the new mobile app for PhotoSnap.Your client would like to move current website users to the mobile app and also reach new users.Which audiences should you use for the mobile app launch?Select the three that best apply.Choose ALL answers that apply.
Question42: You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:People interested in music and partyAge range 18-26 years oldCountries: US, Sweden and NicaraguaYou've been running the campaign for 3 days but are not getting enough reach.How do you fix this problem?Choose only ONE best answer.
Question43: You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?(Select three that apply)Choose ALL answers that apply.
Question44: What are some of the benefits of using offline conversion events to track store purchases?Select all that apply.Choose ALL answers that apply.
Question45: What tools can you use to determine if Facebook Pixel is detecting your event conversions?(Select all that apply)Choose ALL answers that apply.
Question46: Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.Select all that apply.Choose ALL answers that apply.
Question47: What are all of the mobile advertiser ID's you can utilize to build a custom audience?Select all that apply.Choose ALL answers that apply.
Question48: What are the different type of forms you can currently purchase ads on Facebook?Choose only ONE best answer.